5 Heartbreaking Truths about Social Media Marketing

Sure social media platforms bring in heaps of opportunities for businesses to reach their target audience easily communicate with them and convert without much of the hassle. But it is in this hype that many people tend to overlook some truths- which eventually steer their social media marketing efforts to failure. 

If you’re working to expand your brand’s reach on social platforms like Baidu, Weibo, QQ and Twitter, here are 5 heartbreaking truths you must first know and understand.

1.       Competition on social media platforms is just too much

There are millions of brands on social media websites; many just like yours- offering the same products, services and at the same price tag. And there’s a war going on to capture the audiences’ attention and interest. You need to outstand this crowd to be more visible. 

2.       Popular platforms might not be suitable for your brand

Social media websites like Facebook and Weibo boast the largest user base. However, for your particular business type, they might not be very suitable. And this is something that many brands, with their ‘herd-like’ mentality, don’t want to see and care. If you’re target audience is young, college-going consumers, SnapChat and RenRen must be at the top of your priority list.

3.       Connecting and communicating with the audience is the most difficult part

Even when people start following your brand over social media platforms, communicating with them effectively is quite hard. Keeping them interested all throughout, conveying your message clearly and then converting them- all takes time and consistent effort.

4.       Blindly posting doesn’t help; a definite content strategy is needed

A good social media marketing approach must have a defined content strategy. Just blindly posting irrelevant stuffs, in the name of consistency, does more harm than good. You must be careful about what you’re posting, when you’re posting and how those posts are helping you achieve your business objectives. 

5.       “There is no free lunch”; Social PPC is very important for success

Spending in PPC ads even on social media websites has become a relevant part of marketing practise. Posts that have high return value- with a definite CTA- must be prioritized by the audience. And hence you must be ready to spend a decent amount in social Pay Per Click ads. 

These are the five truths about social media marketing that beginners must know and address in their overall approach. Or better, they should hire the best social media marketing companies for better result.

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3 Statistics That Can Change Your Marketing Approach In China (…For Ever!)

They say stats speak volume than observations and opinions of even the top experts. So today we bring 3 important statistics that can (and should) change your, or the approach of any good SEO and social media marketer in China for that matter. Here we go…

1.       Negative comments from your fans can tarnish your brand

In a recent survey by Tencent, it came out that 46 per cent of Male social media users and 30 per cent of female users in China don’t hesitate in leaving negative remarks against particular brand. Among many reasons why they would leave downbeat comments, the top one was “feel disgusted” with 76 per cent votes, followed by “disagree with the content” and “poor quality” with each 32.6 per cent and 28 per cent of votes respectively.  

If you really care about your brand image and reputation, you would know exactly how even a single negative comment can impact your business. Leading a cascading affect, the damaging remark will influence others and do exactly opposite of your business goals. 

So, given such a large portion of social media users are open to leave negative comments, you should be extra considerate and thoughtful as to what you post on your profile.

2.       Instant Messaging (IM) services over Social Media platforms

According to CNNIC, in the social application market, Instant Messaging has the highest usage rate of 90.7 per cent, followed by social networking with just 60.7 per cent. 

This clearly suggests that one should spend more of their time and resources marketing their brand, product or service on IMs like WeChat than on social network platforms. Although marketing on Instant Messaging platforms is a rather new thing for rookies, there do exist good B2B social media Asia based agencies that can help you capture the large and untapped consumer market.

3.       Weibo users don’t Interact with friends much comparatively

Given it is a social media platform- the biggest one in China to that- one would think that people use Weibo to make and interact with friends, but that’s not what the recent finding suggests. 

72 per cent of Weibo users use this platform to get trending news, 65.5 per cent to follow interesting contents and 59.7 per cent to get useful knowledge and help. Interestingly, only 38.3 per cent use Weibo to interact with friends.

These numbers mean 3 things- 

·         Your old and outdated posts (contents) are just as good as ‘nothing’.

·         The cliché marketing approach ‘act like their friend’ is no good on Weibo. 

·      Although the margin of difference is small, you are better off engaging your audience with INTERESTING contents than (over) KNOWLEDGEABLE contents.

These three are the important statistics that should (and must) change your digital marketing approach in order to get better conversion and ROI. But in case if you’re still clueless about what these numbers “really means”, we suggests you dial a good SEO and social media marketer in China right away.

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Future of E Commerce Marketing In Asia and Steps to Consolidate Your Efforts

South East Asia is on the run to become at least the third largest e commerce hub by the end of this decade. With popular indigenous e commerce marketplaces thronging with prospective buyers, avenues have been opened up for thousands of indigenous and global brands to make their presence permanent in these platforms. Basically, there is everything for international players to benefit if they know how to access and implement their plans in compliance with the standards and rules of the latter. Yihaodian, Yixun, Xiaomi, TMall and many more are holding their arms wide open for foreign players to make and maintain an impactful image which is chance that none should let go of.

However, going by the sad stories of some of the top global brands that have had to make a quick exit from the market for otherwise avoidable reasons, it will always be wise for all enthusiasts to take comprehensive steps to plan and consolidate their efforts before making the big launch. Seeking quality assistance as far as proper e commerce marketing is concerned can be mentioned as one of the best steps to start with. Providers of E commerce marketing in Beijing can be mentioned among the top professionals of e commerce services that have managed to gain tangible results in favor of their wide client base.

As has been observed by the trend researchers, the future of e commerce in Asia is very bright and is at present in its most promising levels. This is the time for ventures to not just make their entry but make it ‘right’ as well. The pace at which the ecommerce sector in this region is growing, there may come a time when entities that have not taken steps to consolidate their efforts can be driven to complete invisibility.

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Internet Marketing: How To Choose The Best Service Providers

Internet marketing or online marketing is an excellent way to boost your online presence. However, like with anything else, you need to choose the right kind of service provider if you want your internet marketing campaign to be a success. No matter what type of business you may have, having a competent internet marketing strategy can be a long way in securing your market value. Not only it can bring your great financial returns for the present moment, but it can also increase your prospects for the future. For this reason, the first thing that you need to do is to search for a service provider that can provide you with custom internet marketing solutions.

Things to remember while choosing internet marketing company

While advertising is something that every company chooses to do to promote their enterprise, it is how you do it that matters the most. Hence while choosing an internet marketing service provider; the first thing that you should check is whether they are comfortable with different types of marketing approaches. They should be able to combine innovation with practicality to present you with the best results. The marketing company should also be well aware of the mindset of the target audience and tailor a campaign accordingly. Whether it is using SEO techniques, social media campaigning, branding or any other strategy, the service provider should have a clear idea about the message that needs to be communicated via these methods.   

Choosing internet marketing agencies in China 

If you are looking for the best results in the sphere of internet marketing, then it is ideal that you get in touch with an internet marketing agency Shanghai. Marketing companies in Shanghai and other parts of China are now offering high quality services to clients all over the world as they understand the requirements of different markets. Hence they can ensure that your internet marketing campaign becomes a major success.

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How to Choose the Best Social Media Company in China

All brands are rooting for social media exposure as a strong online presence of a company is what all business owners are looking for. So in order to filter out the weedy ones, you must do your homework so that you land up choosing the best company and can give your brand the right push and edge in your operating domain. 

Let the briefing session give you the right vibe 

When you are in the hunt for a social media company, how you should go about before pinning down the one is given below:

• Scan the knowledge of the social media experts 
• Be sure of your business vision and mission, result-oriented business goals, follow a practical and achievable approach
• When the social media are experts are able to soak in your business essence, step in your shoes, then only you can feel safe.
• You might not be updated with the technicalities, but come up with your inputs so that while charting out the social media marketing campaign for your brand, they can add the right features 

Check the experience, dynamicity and flexibility of the social media experts 

Brand promotion is a tricky affair when it comes to social media and if you have been thinking that running social media campaign is about blowing your own trumpet, all out, and then you are under a wrong notion! When you8 avail the service3s of the social media marketing experts of a top-rated company, the approach of such professionals is very smart and you will be able to track the success ration of social media marketing with how you get the response of a trade show, quiz contest or any kind of campaign that you run on a social platform. It is the spunk of the analysts; the receptive mind of the experts of a company which can enable you seals the deal when looking for availing the services of social media company China.

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