5 Types of Services Ecommerce Consulting Firms Can Offer You

Just having an eCommerce business is not enough; you have to use proper strategies to make it successful. The success of such a business relies on strategies as well as proper expertise and planning. There are plenty of eCommerce consultants who can provide you with the right solutions and make a visible difference to your business. Here are 5 of the services that an ecommerce consulting firm can provide you with. 

Business model planning

An eCommerce consultant can also plan your business model, and offer you a detailed plan. While starting out, a solid business model is one of the biggest things to consider. Your business strategies and objectives will be based on this model. 

eCommerce website design 

With a professional consultant, you can get assistance with designing a fully functional and professional website for B2C, B3B and even B2B web marketing purposes. A well-designed eCommerce site can play a very big role in showcasing your brand and offer the best user experience to any new or returning customer. 

M-commerce solutions

A greater number of people are now using smartphones to buy products, and you have to consider mobile buyers while setting up an eCommerce business. An eCommerce consultant can create easily usable mobile apps and solutions for your target users to get your brand offerings very easily. 

Creating management systems 

eCommerce businesses include plenty of business engagements and online transactions. This makes management systems extremely essential to ease the processes between you and the customers. Consultants can serve your business with appropriate management systems to ensure that everything follows a proper order. 

Social commerce

Social media networking is a wonderful way to raise brand awareness and increase sales. Consultants can assist you in using Twitter, Facebook and other famous social platforms effectively in order to make your business grow more.

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3 (Non-Dumb) Ways to Champ Renren Advertising for Better ROI

‘Follow the crowd’—this is one of the biggest mistakes rookie marketers ALWAYS make. Overlooking their brands or business type, they try and duplicate the marketing strategies of others in a hope for success. While sometimes this work, most of the times it doesn’t. 

A pro rule of marketing world is that what’s working for others might not work for you.

RenRen is a unique Chinese social media platform, still quite relevant among the giants like Weibo and WeChat. It has an audience base and heaps of features that are exclusive to it. So the mentioned ‘pro rule’ applies here with much more precision. To capture this platform, you need innovative and unique-to-your-product RenRen advertising approach. 

Here are 3 simple (and non-dumb) ways to ace RenRen social network with an effective promotional strategy. 

1.       Get rid of conventional approach and be ‘outrageously’ different

RenRen boasts a large and untapped pool of young consumers- the high-schoolers and college-goers. And thousands of brands are trying to bank on them. So, one big priority for you should be to look different from the crowd of these brands with unique and non-conventional marketing efforts, even if you’re offering the same products or services as others. 

These are young consumers, so plan your advertisements accordingly. Get rid of the traditional notion of staying conservative and playing safe. Be ‘outrageous’; push boundaries and try new things. 

2.       Invest big in PPC campaigns

Investing miserly in the PPC campaigns on RenRen social network won’t help. You must mark out a big portion of your advertisement budget for this platform. 

First thing, people in China are likely to respond to paid adverts more positively. So often, decent ROI is guaranteed. Second, investing more in PPC will help your brand reach out to a wider range of audience with your unique campaigns, which will eventually set you apart from the ‘crowd’. 

3.       Never settle; always conduct A/B testing 

Split testing is the lifeline of successful marketing strategy. Experimenting with different things and knowing what’s working and what’s not is very important to improve. So even with RenRen advertisement, you must conduct A/B tests and experiment with different approaches. Segment your target audience in different groups and run individual and different campaigns for better conversion.  

These are the 3 simple ways for the beginners to champ the RenRen social network. However, to see optimum ROI, we suggest you dial professionals.

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