5 Types of Services Ecommerce Consulting Firms Can Offer You

Just having an eCommerce business is not enough; you have to use proper strategies to make it successful. The success of such a business relies on strategies as well as proper expertise and planning. There are plenty of eCommerce consultants who can provide you with the right solutions and make a visible difference to your business. Here are 5 of the services that an ecommerce consulting firm can provide you with. 

Business model planning

An eCommerce consultant can also plan your business model, and offer you a detailed plan. While starting out, a solid business model is one of the biggest things to consider. Your business strategies and objectives will be based on this model. 

eCommerce website design 

With a professional consultant, you can get assistance with designing a fully functional and professional website for B2C, B3B and even B2B web marketing purposes. A well-designed eCommerce site can play a very big role in showcasing your brand and offer the best user experience to any new or returning customer. 

M-commerce solutions

A greater number of people are now using smartphones to buy products, and you have to consider mobile buyers while setting up an eCommerce business. An eCommerce consultant can create easily usable mobile apps and solutions for your target users to get your brand offerings very easily. 

Creating management systems 

eCommerce businesses include plenty of business engagements and online transactions. This makes management systems extremely essential to ease the processes between you and the customers. Consultants can serve your business with appropriate management systems to ensure that everything follows a proper order. 

Social commerce

Social media networking is a wonderful way to raise brand awareness and increase sales. Consultants can assist you in using Twitter, Facebook and other famous social platforms effectively in order to make your business grow more.

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3 (Non-Dumb) Ways to Champ Renren Advertising for Better ROI

‘Follow the crowd’—this is one of the biggest mistakes rookie marketers ALWAYS make. Overlooking their brands or business type, they try and duplicate the marketing strategies of others in a hope for success. While sometimes this work, most of the times it doesn’t. 

A pro rule of marketing world is that what’s working for others might not work for you.

RenRen is a unique Chinese social media platform, still quite relevant among the giants like Weibo and WeChat. It has an audience base and heaps of features that are exclusive to it. So the mentioned ‘pro rule’ applies here with much more precision. To capture this platform, you need innovative and unique-to-your-product RenRen advertising approach. 

Here are 3 simple (and non-dumb) ways to ace RenRen social network with an effective promotional strategy. 

1.       Get rid of conventional approach and be ‘outrageously’ different

RenRen boasts a large and untapped pool of young consumers- the high-schoolers and college-goers. And thousands of brands are trying to bank on them. So, one big priority for you should be to look different from the crowd of these brands with unique and non-conventional marketing efforts, even if you’re offering the same products or services as others. 

These are young consumers, so plan your advertisements accordingly. Get rid of the traditional notion of staying conservative and playing safe. Be ‘outrageous’; push boundaries and try new things. 

2.       Invest big in PPC campaigns

Investing miserly in the PPC campaigns on RenRen social network won’t help. You must mark out a big portion of your advertisement budget for this platform. 

First thing, people in China are likely to respond to paid adverts more positively. So often, decent ROI is guaranteed. Second, investing more in PPC will help your brand reach out to a wider range of audience with your unique campaigns, which will eventually set you apart from the ‘crowd’. 

3.       Never settle; always conduct A/B testing 

Split testing is the lifeline of successful marketing strategy. Experimenting with different things and knowing what’s working and what’s not is very important to improve. So even with RenRen advertisement, you must conduct A/B tests and experiment with different approaches. Segment your target audience in different groups and run individual and different campaigns for better conversion.  

These are the 3 simple ways for the beginners to champ the RenRen social network. However, to see optimum ROI, we suggest you dial professionals.

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5 Heartbreaking Truths about Social Media Marketing

Sure social media platforms bring in heaps of opportunities for businesses to reach their target audience easily communicate with them and convert without much of the hassle. But it is in this hype that many people tend to overlook some truths- which eventually steer their social media marketing efforts to failure. 

If you’re working to expand your brand’s reach on social platforms like Baidu, Weibo, QQ and Twitter, here are 5 heartbreaking truths you must first know and understand.

1.       Competition on social media platforms is just too much

There are millions of brands on social media websites; many just like yours- offering the same products, services and at the same price tag. And there’s a war going on to capture the audiences’ attention and interest. You need to outstand this crowd to be more visible. 

2.       Popular platforms might not be suitable for your brand

Social media websites like Facebook and Weibo boast the largest user base. However, for your particular business type, they might not be very suitable. And this is something that many brands, with their ‘herd-like’ mentality, don’t want to see and care. If you’re target audience is young, college-going consumers, SnapChat and RenRen must be at the top of your priority list.

3.       Connecting and communicating with the audience is the most difficult part

Even when people start following your brand over social media platforms, communicating with them effectively is quite hard. Keeping them interested all throughout, conveying your message clearly and then converting them- all takes time and consistent effort.

4.       Blindly posting doesn’t help; a definite content strategy is needed

A good social media marketing approach must have a defined content strategy. Just blindly posting irrelevant stuffs, in the name of consistency, does more harm than good. You must be careful about what you’re posting, when you’re posting and how those posts are helping you achieve your business objectives. 

5.       “There is no free lunch”; Social PPC is very important for success

Spending in PPC ads even on social media websites has become a relevant part of marketing practise. Posts that have high return value- with a definite CTA- must be prioritized by the audience. And hence you must be ready to spend a decent amount in social Pay Per Click ads. 

These are the five truths about social media marketing that beginners must know and address in their overall approach. Or better, they should hire the best social media marketing companies for better result.

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3 Statistics That Can Change Your Marketing Approach In China (…For Ever!)

They say stats speak volume than observations and opinions of even the top experts. So today we bring 3 important statistics that can (and should) change your, or the approach of any good SEO and social media marketer in China for that matter. Here we go…

1.       Negative comments from your fans can tarnish your brand

In a recent survey by Tencent, it came out that 46 per cent of Male social media users and 30 per cent of female users in China don’t hesitate in leaving negative remarks against particular brand. Among many reasons why they would leave downbeat comments, the top one was “feel disgusted” with 76 per cent votes, followed by “disagree with the content” and “poor quality” with each 32.6 per cent and 28 per cent of votes respectively.  

If you really care about your brand image and reputation, you would know exactly how even a single negative comment can impact your business. Leading a cascading affect, the damaging remark will influence others and do exactly opposite of your business goals. 

So, given such a large portion of social media users are open to leave negative comments, you should be extra considerate and thoughtful as to what you post on your profile.

2.       Instant Messaging (IM) services over Social Media platforms

According to CNNIC, in the social application market, Instant Messaging has the highest usage rate of 90.7 per cent, followed by social networking with just 60.7 per cent. 

This clearly suggests that one should spend more of their time and resources marketing their brand, product or service on IMs like WeChat than on social network platforms. Although marketing on Instant Messaging platforms is a rather new thing for rookies, there do exist good B2B social media Asia based agencies that can help you capture the large and untapped consumer market.

3.       Weibo users don’t Interact with friends much comparatively

Given it is a social media platform- the biggest one in China to that- one would think that people use Weibo to make and interact with friends, but that’s not what the recent finding suggests. 

72 per cent of Weibo users use this platform to get trending news, 65.5 per cent to follow interesting contents and 59.7 per cent to get useful knowledge and help. Interestingly, only 38.3 per cent use Weibo to interact with friends.

These numbers mean 3 things- 

·         Your old and outdated posts (contents) are just as good as ‘nothing’.

·         The cliché marketing approach ‘act like their friend’ is no good on Weibo. 

·      Although the margin of difference is small, you are better off engaging your audience with INTERESTING contents than (over) KNOWLEDGEABLE contents.

These three are the important statistics that should (and must) change your digital marketing approach in order to get better conversion and ROI. But in case if you’re still clueless about what these numbers “really means”, we suggests you dial a good SEO and social media marketer in China right away.

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Future of E Commerce Marketing In Asia and Steps to Consolidate Your Efforts

South East Asia is on the run to become at least the third largest e commerce hub by the end of this decade. With popular indigenous e commerce marketplaces thronging with prospective buyers, avenues have been opened up for thousands of indigenous and global brands to make their presence permanent in these platforms. Basically, there is everything for international players to benefit if they know how to access and implement their plans in compliance with the standards and rules of the latter. Yihaodian, Yixun, Xiaomi, TMall and many more are holding their arms wide open for foreign players to make and maintain an impactful image which is chance that none should let go of.

However, going by the sad stories of some of the top global brands that have had to make a quick exit from the market for otherwise avoidable reasons, it will always be wise for all enthusiasts to take comprehensive steps to plan and consolidate their efforts before making the big launch. Seeking quality assistance as far as proper e commerce marketing is concerned can be mentioned as one of the best steps to start with. Providers of E commerce marketing in Beijing can be mentioned among the top professionals of e commerce services that have managed to gain tangible results in favor of their wide client base.

As has been observed by the trend researchers, the future of e commerce in Asia is very bright and is at present in its most promising levels. This is the time for ventures to not just make their entry but make it ‘right’ as well. The pace at which the ecommerce sector in this region is growing, there may come a time when entities that have not taken steps to consolidate their efforts can be driven to complete invisibility.

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