They say stats speak volume than observations and opinions
of even the top experts. So today we bring 3 important statistics that can (and
should) change your, or the approach of any good SEO and social media marketer in China for that matter. Here we go…
1. Negative comments from your fans can
tarnish your brand
In a recent survey by Tencent, it came out that 46 per cent
of Male social media users and 30 per cent of female users in China don’t
hesitate in leaving negative remarks against particular brand. Among many
reasons why they would leave downbeat comments, the top one was “feel
disgusted” with 76 per cent votes, followed by “disagree with the content” and
“poor quality” with each 32.6 per cent and 28 per cent of votes respectively.
If you really care about your brand image and reputation,
you would know exactly how even a single negative comment can impact your
business. Leading a cascading affect, the damaging remark will influence others
and do exactly opposite of your business goals.
So, given such a large portion of social media users are
open to leave negative comments, you should be extra considerate and thoughtful
as to what you post on your profile.
2. Instant Messaging (IM) services over Social
Media platforms
According to CNNIC, in the social application market,
Instant Messaging has the highest usage rate of 90.7 per cent, followed by social
networking with just 60.7 per cent.
This clearly suggests that one should spend more of their
time and resources marketing their brand, product or service on IMs like WeChat
than on social network platforms. Although marketing on Instant Messaging
platforms is a rather new thing for rookies, there do exist good B2B
social media Asia based agencies that can help you capture the large
and untapped consumer market.
3. Weibo users don’t Interact with friends
much comparatively
Given it is a social media platform- the biggest one in
China to that- one would think that people use Weibo to make and interact with
friends, but that’s not what the recent finding suggests.
72 per cent of Weibo users use this platform to get trending
news, 65.5 per cent to follow interesting contents and 59.7 per cent to get
useful knowledge and help. Interestingly, only 38.3 per cent use Weibo to
interact with friends.
These numbers mean 3 things-
·
Your old and outdated posts (contents) are just
as good as ‘nothing’.
·
The cliché marketing approach ‘act like their
friend’ is no good on Weibo.
· Although the margin of difference is small, you
are better off engaging your audience with INTERESTING contents than (over)
KNOWLEDGEABLE contents.
These three are the important
statistics that should (and must) change your digital marketing approach in
order to get better conversion and ROI. But in case if you’re still clueless
about what these numbers “really means”, we suggests you dial a good SEO and social media marketer in China right
away.
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