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‘Follow the crowd’—this is one of the biggest mistakes
rookie marketers ALWAYS make. Overlooking their brands or business type, they
try and duplicate the marketing strategies of others in a hope for success.
While sometimes this work, most of the times it doesn’t.
A pro rule of
marketing world is that what’s working for others might not work for you.
RenRen is a unique Chinese social media platform, still
quite relevant among the giants like Weibo and WeChat. It has an audience base
and heaps of features that are exclusive to it. So the mentioned ‘pro rule’ applies here with much more
precision. To capture this platform, you need innovative and
unique-to-your-product RenRen
advertising approach.
Here are 3 simple (and non-dumb) ways to ace RenRen social network with an effective
promotional strategy.
1. Get rid of conventional approach and be ‘outrageously’
different
RenRen boasts a large and untapped pool of young consumers-
the high-schoolers and college-goers. And thousands of brands are trying to
bank on them. So, one big priority for you should be to look different from the
crowd of these brands with unique and non-conventional marketing efforts, even
if you’re offering the same products or services as others.
These are young consumers, so plan your advertisements accordingly.
Get rid of the traditional notion of staying conservative and playing safe. Be
‘outrageous’; push boundaries and try new things.
2. Invest big in PPC campaigns
Investing miserly in the PPC campaigns on RenRen social network
won’t help. You must mark out a big portion of your advertisement budget for
this platform.
First thing, people in China are likely to respond to paid
adverts more positively. So often, decent ROI is guaranteed. Second, investing
more in PPC will help your brand reach out to a wider range of audience with
your unique campaigns, which will eventually set you apart from the ‘crowd’.
3. Never settle; always conduct A/B testing
Split testing is the lifeline of successful marketing
strategy. Experimenting with different things and knowing what’s working and
what’s not is very important to improve. So even with RenRen advertisement, you must conduct A/B tests and experiment
with different approaches. Segment your target audience in different groups and
run individual and different campaigns for better conversion.
These are the 3 simple ways for the beginners to
champ the RenRen social network.
However, to see optimum ROI, we suggest you dial professionals.
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